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The Baume & Mercier Riviera shines in the colours of summer for women

Since the first model came out in 1973, Baume & Mercier has never dedicated its watches to women to the same extent as this year. The Swiss watchmaker is adapting the Riviera to women's slim, slender wrists. In 2023, the models are offered in 33 and 36 mm with new coloured dials, diamonds and interchangeable bracelets. Let's take a look at these new summer models from Baume & Mercier.




Two colourful dials ideal for the arrival of summer


A violet dial for the Riviera 10728

To evoke the reflections of water at sunrise, Baume & Mercier has chosen a beautiful satin violet decorated with fine transparent waves. This unmistakable colour is an instant eye-catcher. The Roman numerals and hour-markers are coated with Super-LumiNova®. The quartz movement has a battery life of ten years. And the watch is water-resistant to 5 bars.




A blue dial for the Riviera 10727

The second timepiece features an azure blue dial, reminiscent of the colour of water during the day, also decorated with transparent waves. The Roman numerals and hour-markers are also coated with Super-LumiNova®. The Riviera 10727 is equipped with a quartz movement guaranteed for ten years. The watch is water-resistant to 5 bars.




The signature dodecagonal case and a feminine allure

The refined polished and satin-finished stainless steel case is perfectly proportioned to fit a woman's wrist. It embodies the usual codes and visionary spirit of the House of Baume & Mercier. The stainless steel bezel is secured by four polished steel screws. To reinforce the watch's design, Baume & Mercier has opted for an integrated stainless steel bracelet. The strap can be changed very easily thanks to the "Fast strap" system. This timepiece is perfect for asserting your character and making the most of your summer.


Visit our boutique in Luxembourg to try it out. See you soon!

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